Designing for the Vanity: Elevating Consumer Experience Through Packaging Aesthetics and Ergonomics
In the digital-first beauty ecosystem, packaging serves as the primary visual anchor for unboxing videos, social media campaigns, and retail displays. Beyond visual appeal, ergonomic functionality directly impacts customer satisfaction and repeat purchase rates. Product designers and brand managers must balance aesthetics with user experience (UX). Key elements of impactful cosmetic packaging design include: Tactile […]